![]() ![]() The study, which drew data from nearly 1,600 online respondents in China’s 31 provinces, also found that compared with information on COVID-19 released by medical providers and non-government organizations, government information sources had a greater influence on individual perceptions about the disease and behavioral change. Optimistic bias is the perception by individuals that they are less likely than the average person to experience negative events. Risk communication is defined as the exchange of information among individuals, organizations, and groups aimed at improving perceptions and management of risk. “Moreover, optimistic bias moderated the effects of knowledge about COVID-19 and perceived barriers on preventive behaviors.” “Interpersonal risk communication was found to be effective in promoting preventive behaviors,” the researchers report. ![]() The researcher, David Atkin, professor of communication in the College of Liberal Arts and Sciences, collaborated on the study with colleagues from Zhejiang University - his former student Hongliang Chen MA ‘13, assistant professor in the College of Media Studies and International Culture, and doctoral candidate Qike Jia. A study of risk communication in the region of China where the coronavirus pandemic began, co-authored by a UConn researcher, indicates that overcoming “optimistic bias” will influence an individual’s perception about disease and make them more likely to adopt preventive behaviors. ![]()
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